During the economic boom of the 1960s, when mass retailing hadn’t developed yet and people used to go shopping either at outdoor markets or local shops, Poggesi developed its own brand identity and gained a foothold on the market all over Tuscany.
After 30 years of activity as an artisan company, winds of change started to blow, so that the Ombrellificio was able to cross Tuscany’s borders. Nevertheless, the company remained a family-run business and it was thanks to the practical know-how of a few employees and workers, that the company products came to be perceived by customers as top-of-the-line products. In 1993 it was thanks to the owners’ intuition that the Ombrellificio progressively stopped producing market stall umbrellas in order to focus on a niche market, that is outdoor umbrellas and parasols for residential and commercial use.
Within the framework of this evolution, through which the Ombrellificio Poggesi was in fact starting from scratch, a concept was developed, which would, with time, revolutionize the idea of cantilever umbrellas.
Standard side-post umbrellas available on the market were equipped with a side-arm installed onto the umbrella canopy: they nevertheless turned out to be too bulky and inelegant from a visual point of view, whenever they had to be closed.
It was furthermore necessary to remove the furniture below, in order to be able to close them: this involved waste of time for businesses like bars and restaurants. A brand new side-post umbrella concept was therefore developed with the support of another senior partner of the Ombrellificio Poggesi, who still represents the creative genius of the company.
According to this new concept, the arm was positioned under the umbrella canopy, this way decreasing its dimensions when closed and, thanks to the addition of a telescopic-adjustment device, there was no need to remove furniture, i.e. chairs and tables: Summer was born.
This extraordinary patented innovation, started a global expansion within the outdoor furniture market, so that the Poggesi brand has become exceptionally well-known on a world-wide scale.
The company started its expansion without ever losing its deep-rooted relationships with its territory. Industrial production processes were developed without ever neglecting handwork as well as meticulous craftsmanship: as from the manufacturing and packaging of canopy up to the preparation of ribs.
During the 90s the company started to gain shares within foreign markets too. The United Kingdom was the first country where Poggesi umbrellas and parasols started to be installed within mansions and elegant homes, pubs and restaurants, till the owners decided to entrust a single partner operating under the name of Poggesi UK with the distribution.
Other European countries were affected by the Poggesi expansion campaign: first of all Germany, where the outdoor furniture sector is extremely widespread, also due to a true passion for outdoor life. Then it was France’s turn, where Poggesi parasols are even displayed near the Triumphal Arch.
In 2016 the opening up of the extremely important US market came about. The same dynamics as the ones developed in the UK took place, but this time at a staggering pace. Just three years were enough for Poggesi USA to achieve incredible results: customers have raved about Poggesi parasols and our units have been displayed throughout Miami. During these years of expansion the Ombrellificio never neglected to take care about its umbrellas and parasols, making efforts to develop substantial improvements to be added to its product range, so as to exceptionally enhance comfort. Furthermore, in order to grant the stability and safety of Poggesi parasols, the Ombrellificio performed wind-load tests, achieving this way a leading position as a cutting-edge company in the field.
Within the framework of this on-going expansion, innovation and modernization process, Ombrellificio Poggesi has also seized the chance to keep pace with fashion trends as regards indoor and outdoor furniture.
Partnerships with professionals in the field, who could convey a design image to Poggesi umbrellas, became increasingly necessary. As a consequence a working partnership has started with Architect Roberto Semprini, that led, in 2017, to the creative development of the Joint model, which was then launched on the occasion of the Salone del Mobile 2018.
BOASTING OVER 50 YEARS’ EXPERIENCE IN THE FIELD, OMBRELLIFICIO POGGESI HAS SUCCEEDED IN NAVIGATING THE WINDS OF CHANGE AND STAYING ON COURSE IN BUSINESS NOTWITHSTANDING POSSIBLE STORMS, AS WELL AS ESTABLISHING ITSELF ON THE MARKET THANKS TO SPECIAL SHADING SOLUTIONS.
We started supporting you in rainy days, when all you wanted was to come back home, now all you want is just to go out and enjoy a Poggesi-designed outdoor space.
Questo sito o gli strumenti terzi da questo utilizzati usano cookie tecnici proprietari e analitici di terze parti che migliorano la navigazione e il funzionamento del sito. Maggiori informazioni
Questo sito utilizza i cookie per fornire la migliore esperienza di navigazione possibile. Continuando a utilizzare questo sito senza modificare le impostazioni dei cookie o cliccando su "Accetta" permetti il loro utilizzo.